About

Make what you love what you do.

Soul*spotting is a collection of stories and lessons about the search to find the soul of your product, service or organization.  Working over the last 20 years I have learned many things but the most important of all is that you must absolutely love what you do.  Doing what you love means to do what you have a deep passion for to do what moves you.  It means to search for your purpose in life and find what  you have been put on this earth to do.  That is easier said than done.  Many of us do not find our true calling until later in life, after we have spent years trying other things or doing things for the wrong reasons.   That is what happened to me.  While I always knew I was an entrepreneur I have not always been able to focus on doing 100% pure entrepreneurial pursuits.  Throughout my career I have had to take a few pit stops from the entrepreneur race to get a real job and live someone else’s life.  In 2012 my goal is to change that and to turn what I love into what I do.

Steve Jobs said it best in his 2005 Stanford Commencement Speech:

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.”

My advice, count your blessings and remember to treat everyday as a gift.

Find your soul. Follow your heart. Live your life.

About Joe PerezNike Air Max Soulman

I am an entrepreneur, who has had to take a few jobs here and there because “I needed the money”.  I grew up on the mean streets of Bloomfield Hills, Michigan, spent my high school years in Phoenix, Arizona and went to college at football powerhouse University of San Diego (USD) home of the mighty Toreros.  Laugh all you want but that is where Jim Harbaugh’s football coaching career really took off (USD > Stanford > San Francisco 49er’s).  Bay Area you can thank us now.

In college I had the great fortune of being able to work at Nordstrom during its heyday.  I feel lucky to have learned the magic of great customer service directly from some of the Nordstrom family members who, like everyone else, had to work they way up the ladder.

I have worked for or founded many tech startups in Silicon Valley and Los Angeles; Xpress Micro (fail), Zupit (fail), TEN/Pogo (acquired by EA), Excite@Home (merger), Pulse (acquired by Meez), Intermix Media/MySpace (acquired by Newscorp), The Daily Plate (acquired by LIVESTRONG.COM), Demand Media (IPO).

I love startups – creating them and advising them, entrepreneurs do so much for the world and there are not enough of them.  I love family, food, music, books, movies, a great documentary and all things Oprah.  I absolutely love football (USC and Michigan) and take every chance I can to use sports analogies and metaphors to teach business concepts to anyone who will listen.   Football and business are the the ultimate team sports and I have an analogy for EVERYTHING.

Twitter @joeperez


2 Comments on “About”

  1. Kari Johnson says:

    Strong Work Joey!!! Love this!

  2. Scott Nickels says:

    Sweet stuff, Joe! I’m jealous and envious. Look forward to watching this one fly!


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